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  • Home sales: a real opportunity to share

VAD: a moment to share with friends - Elora

Home sales: a real opportunity to share

17 JULY 2019

With the expansion of e-commerce and the opening of new shopping centres, consumers are looking for human contact more than ever. The shopping experience is becoming more personalised, and brands are having to adapt their sales strategies accordingly.

Door-to-door sales are on the up and are attracting more and more customers. The added value of this sales method? Putting people back at the heart of the purchase.

Vente à domicile un moment convivial entre amies

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Fashion home shopping: why take the plunge?

In ready-to-wear, the search for personalisation is more important than ever. After all, everyone has their own desires, tastes and body shape. So you can't treat everyone in the same way.

In this case, the home shopping approach is particularly effective for a number of reasons:

1 - Having a real idea of the collections

Unlike internet sales, you can actually see the collections. Your VDI (independent door-to-door salesperson) will show you the collections and talk to you in detail about the products thanks to his or her expertise.

2 - Save time

In shop, you can see the collections, but it takes more time between transport and fitting. When you choose home shopping, you make an appointment with a fashion consultant near you. He or she will then organise a sale at your home, his or her home if he or she is nearby, or the home of someone close to you. You can try on the collections directly at the sale meeting, without queuing as you would in a shop, and get expert advice.

3 - Be accompanied in your purchases

The real advantage of home sales is the personalised shopping experience. You will be followed by a fashion adviser who will guide you through your purchases. He or she will use his or her expertise to come up with looks that suit you and appeal toyou. Your VDI can even become your personal stylist!

4 - Having a good time

Home shopping is above all a time for social interaction. It's an opportunity to share a shopping session with your family, friends, colleagues... or anyone else you want to spend time with.

Why not organise a home sale to celebrate a birthday or hen party, for example?

Find an Elora consultant near you

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VDI or sales hostess: which status should you choose? How do you dress for an H-shaped body?
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Ready-to-wear Summer 2023

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