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Deciphering new consumer trends
VDI: new consumer trends
03 APRIL 2019
As we said in a previous article, direct door-to-door selling is on the up. And it's because it's totally in line with current consumer expectations that door-to-door selling is working so well these days. Would you like to become a VDI? Now is the time!
Even if they spend a large part of their sales on the web, today's consumers need more than ever to be close to their customers, to have a human touch and to enjoy a personalised sales experience. Once they've made a purchase or provided a service, they become 'sellers' themselves, giving their opinion on everything via the Internet (Google, social networks, etc.).
In every respect, home shopping is a relevant response to current consumer trends. As a fashion VDI, you need to be aware of the advantages of your profession and put them to good use to attract, satisfy and retain your customers.
1/ In search of proximity
More and more customers are opting for home services and face-to-face appointments. It's difficult to buy a product without talking to the brand or an advisor.
By offering an in-home service through appointments and private sales of clothing, you are getting closer to your customers and giving them the closeness they are looking for.
2/ People first
Services are increasingly digital, but customers are looking for the human touch behind their screens. They need a social link to reinforce their confidence in the products you offer.
Give them a positive, friendly experience by showing them your collections. Take the time to talk with them to understand their desires and needs.
3/ Personalise the sales process
With so many fashion websites and ever-expanding clothing collections, it's hard to find your way around and choose clothes that you like and that fit you.
As a VDI, you offer personalised and individual support to each of your customers so that they feel really listened to. They are no longer just another customer: you can advise them on looks that match their own style and personal requirements.
4/ Recommendation as the 1st sales channel
As we said earlier, customers in turn become sellers on the Internet through the reviews they leave about your brand. For direct selling, it's exactly the same thing. Home selling is based on loyalty, co-optation and recommendation.
The more satisfied your customers are, the more they will in turn bring customers back to you as hostesses or by recommending you to their circle of friends.
5/ Don't forget social networks
Despite the fact that human relationships are at the heart of current consumer trends, your potential customers are often to be found on social networks
Don't neglect the web approach and go looking for your customers where they are, on Facebook or Instagram, and then offer them personalised, human support.
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