5 books to become a VDI star

Welcome to the Elora library! If you want to perform at your best, it's essential to feed yourself beforehand, to expand your knowledge and consider new perspectives. And what better way to do this than with a good book? Elora, the at-home ready-to-wear brand , has put togethera special Direct Salesreading list to boost your personal development and efficiency as an Independent Home Salesperson!

Books on Direct Selling: how to be a top Home Salesperson?

• LA VENTE DIRECTE POUR LES NULS, Editions First, 2016.

If you're just starting out on the adventure of direct selling and have just become a VDI - Vendeur Indépendant à Domicile - we recommend the book "La Vente Directe pour les Nuls" ( 2016) written by Chloé Lavie, a consultant specialising in the development and management of franchise networks. It's an easy-to-read guide to the history of door-to-door selling, the players in the direct selling sector, and the best practices and tips to apply when setting up as an independent door-to-door seller and developing your network! A bible - quite thick, but available in paperback - to devour again and again

• DEVENEZ UNE SUPERSTAR DE LA VENTE DIRECTE, Editions Un Monde Différent, 2015.

Devenez une Superstar de la Vente Directe is a book written by Mary Christensen, who after more than 20 years' experience in the door-to-door sales sector, decided to share her best practices with novice direct sellers. Step by step, you will learn how to set up your own business or boost an existing one; how to expand your network of buyers from the family circle to a wider circle of customers; how to support your hostesses; how to organise home sales or sales meetings in the best possible way and, above all, how to respond to any objections. A useful and practical manual for learning how to close sales and create more business opportunities!

• The ENTREPRENEURZ comic strip - Relationship Marketing - 2017

This is the fun and original tool of 2017, the first comic book to deal with the direct selling profession and the VDI status ! Entrepreneurz Marketing Relationnel, created by Jean-Philippe Hulin, is an illustrated guide answering the big questions involved in MLM (Multi Level Marketing, understand Multi-Level Selling) and how to explain this VDI profession. The author's promise? "Although Relationship Marketing and Direct Selling are professions that employ over 100 million men and women from all walks of life, they are still little-known and sometimes misunderstood by the rest of the population.From funny situations to unexpected twists and turns, follow the journey of a beginner and see how he confronts his fears, fights preconceptions and evolves towards a different life that seems better than the classic and unloved "metro-busy-dodo". Sounds promising!

NB: Please note that this comic book is currently out of stock. Enter your email address on the website to be informed of its forthcoming release .

A book on personal development

• POUVOIR ILLIMITE, Editions J'ai lu, 2008.

Bring out the entrepreneur in you and let the 'boss' in you express herself! A book on personal development is always a good way to put your goals in perspective, develop your mindset and perform. That's theaim of Anthony Robbins' bookUnlimited Power. Thanks to his sound advice, you can develop your potential as a VDI (independent door-to-door salesperson), improve your interpersonal skills in front of customers, get rid of your fears and learn a lot about NLP (Neuro-Linguistic Programming) in order to achieve your goals and optimise your sales prospecting. You can pick and choose according to your needs - the book is pretty dense!

A book about the beginnings of home selling

• UNE HEROINE AMERICAINE, Editions Le Livre de Poche, 2015.

A little more light-hearted this time, Elora also suggests, in her reading list, a true story that deals with the birth of home selling by following the unusual life of an American woman, Brownie Wise. Une héroine américaine, by Bénédicte Jourgeaud, recounts the true story of Brownie, a housewife who, in her own way, changed the lives of other women by developing the Tupperware concept then created by a certain Earl Tupper. Half a century later, Amelia Earhart, a young French student exiled across the Atlantic, shook up the university microcosm with her free spirit. Brownie and Amelia, two extraordinary women from two different eras, brought together by fate. Together, each in her own way, will they be able to change the world without sacrificing their lives as women?

Winner of the Prix du Livre Romantique, chaired by Evelyne Bloch-Dano, biographer and novelist.

To help you, read the testimonials from Elora's independent door-to-door saleswomen and Elora's hostesses.

And for the road...a superb article from the blog La Petite Indic about Elora